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The Best Optical Shop In Town 

DigiVision Optical Lansing

Best In Technology That Gets You Seeing Better Than 20/20!

Great Prices. Everyday low prices at 40% less than other doctor’s price. Frame Selections that include the best selling Name Brands and our own brands. Complete Optical services, second to none. Convenient. Inside two of the closest Meijer stores from MSU. Get new glasses while you shop.

4K Refraction

We are the exclusive provider of 4K Refraction for the entire Lansing region. Come to us if you want to see better than 20/20!

Starting at $49 a Pair

Starting at just $49 a pair with a hard coating. For $46 more, you get 3 upgrades -- a lens material upgrade to Polycarbonate, super hydrophobic anti-reflective coating, and one frame level upgrade. This $95 package would cost over $350 at other doctor's offices.

Welcome Back Student Special

$25 for a 4K Refraction. This is a subjective refraction only, not a comprehensive eye exam. Additional $10 rebate for purchases of over $100.

We don't like to brag, but we're changing the game

“I love my Costa frames. I added the blue light lenses to my glasses and I have noticed that I don't get eye fatigue or headaches anymore. I sit behind my computer all day so this is a game changer!”

Matthew L.

“My experience was seamless! The machine that was used to check my eyes was super fast, convenient and easy to use and it gave me my new prescription in less than 10 minutes. My progressive lenses were cut and I got my new glasses so quickly and have already gotten so many compliments!!”

Sabrina D.

“The lens packages were amazing. I ended up getting my frames and lenses for just $49 and they are really nice. The frame selection was huge. The staff helped me pick the pair that fit my face and style best.”

Jessica L.

MSU Students, Faculty and Workers

Two convenient locations inside Meijer, 10 minutes drive from the Campus.

CATA Routes 24, 25, and 26 take you to the bus terminal next to our W Lake Lansing store.



East Lansing

DigiVision Optical – In Meijer
1350 W Lake Lansing Rd, East Lansing, MI 48823
[email protected]
Call 517-901-3444 (DIGI)


DigiVision Optical – In Meijer
6200 S Pennsylvania Ave, Lansing, MI 48911
[email protected]
Call 517-903-3444 (DIGI)

Make an Appointment Today and receive a $10 OFF Coupon*

*Purchases over $100

Our Top Selling Brands